If you want to last, you better find your purpose. But how do you do that in a company that’s NOT a start up, a company that is already doing well. Wouldn’t it just be better to let in be?
To move forward, you better... Get Your Head Out of Your Bottom Line: And Build Your Brand on Purpose!
But how?
Well stay tuned because you are about to find out. Our guest on this episode is Bethany Andell. 
Bethany Andell is the President of Savage Brands and co-author of Get Your Head Out of Your Bottom Line.
As President of Savage Brands, she believes in unleashing the inherent good in all companies. 
She is passionate about connecting company leaders to their purpose, ensuring that their companies are culturally aligned and that their brands have meaning. Bethany is a true believer that purpose drives performance and performance drives profit – in that order.
Based on that philosophy, she takes an “inside out” approach to help companies uncover their purpose and align it with their operations, culture and brand to achieve enduring success and lasting relationships.
Bethany doesn’t just talk the talk – she walks the walk. As a second-generation leader, she led her 45-year-old company through the challenging, rewarding, ongoing process of discovering and aligning with purpose. 
She is an alumni of The University of Arizona with an MBA from Rice University. She serves as Past-President of the National Investor Relations Institute (NIRI)-Houston, on the Houston Advisory Board of Iberia Bank, on the Alumni Board of Rice’s Jones Graduate School of Business, on the Advisory Board of Houston Exponential and as Board Secretary of AVDA – Aid To Victims of Domestic Abuse.

On this episode we dive into:



Why she walked away from her Hollywood Dreams

Why purpose drives performance and performance drives profit

What to do when your industry is becoming increasingly commoditized

Why we all need to embrace being "Savage"

CEOs: Why do we love to hate them

Conscious Capitalism

The toxicity of "superficial" branding

The Good, bad and ugly of the need to be liked...

And so much more
To find out more about Bethany Andell and Savage Brands: http://savagebrands.com/baron

To find out more about hiring Dov Baron as a speaker or strategist for your organization: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking
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