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Grower Visions for the Future of Blueberries

Grower Visions for the Future of Blueberries

FromThe Business of Blueberries


Grower Visions for the Future of Blueberries

FromThe Business of Blueberries

ratings:
Length:
37 minutes
Released:
Jun 24, 2021
Format:
Podcast episode

Description

To close the first season of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), reflects on some of the most insightful moments from season one of the podcast.
In this episode, you’ll hear curated audio clips from: 
https://ushbc.blueberry.org/podcast/building-a-blueberry-culture-that-delights-customers-with-tom-avinelis/ (Episode 9) with Tom Avinelis, founder and managing partner at Agriculture Capital.
https://ushbc.blueberry.org/podcast/a-vision-for-blueberries-with-denny-doyle/ (Episode 16) with Denny Doyle, blueberry grower from New Jersey and president of the New Jersey Blueberry Industry Advisory Council.
https://ushbc.blueberry.org/podcast/the-florida-blueberry-forecast-with-brittany-lee/ (Episode 36) with Brittany Lee, executive director at Florida Blueberry Growers.

All three guests provided important insights into the future of the blueberry industry. 
Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout North and South America. In this episode, you’ll hear from Matt Macrie in New Jersey, Neil Moore in North Carolina, Derrin Wheeler in Georgia and Doug Krahmer in Oregon. This was recorded on June 23, 2021.  
Marketing Boost
Generating media coverage is a fantastic way to capture consumers’ attention, and there’s no better time to do so than during National Blueberry Month. On this week’s Marketing Boost, USHBC/NABC Vice President of Marketing and Communications Jennifer Sparks explains the importance of public relations in your community and how to leverage your business as the local expert. Check out our National Blueberry Month media tips https://ushbc.blueberry.org/all-resources/toolkits-and-marketing-materials/grab-a-boost-of-blue/national-blueberry-month-toolkit/#media-tips (here).
Released:
Jun 24, 2021
Format:
Podcast episode

Titles in the series (100)

The blueberry industry is like no other: passionate, resilient, and innovative. This podcast is your source for the latest information on the production, markets, research and technology related to the blueberry value chain. This is the Business of Blueberries.