37 min listen
Merchandising Blueberries at Retail
ratings:
Length:
33 minutes
Released:
Feb 24, 2024
Format:
Podcast episode
Description
In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Ryan Ellison, produce category manager at Food City, and Joshua Essenburg, category manager at SpartanNash. Both of these retailers participated in a panel at the Blueberry Summit in Savannah last fall where they discussed “Insights and Opportunities for Selling Fresh Blueberries in Retail.” Together, they discuss the opportunity and potential they see in the blueberry market from the perspective of a retailer.“Our cross-merchandising on blueberries has really evolved a lot and, as that's evolved, so has the way we advertise them and promote them.” - Joshua Essenburg Topics covered include: An introduction to Ellison and Essenburg and their work. A discussion of the potential these retailers see in the blueberry industry and the many uses for blueberries that customers can enjoy.Strategies and encouragement retailers can use to support blueberry consumption. Visit blueberryevents.org to learn more and register for the Blueberry Convention, Feb. 28- March 1 in Tucson, Arizona. Crop ReportThe Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. You’ll hear from Daniel Bustamante in Peru and Mario Ramirez in Mexico. This was recorded on February 15, 2024.
Released:
Feb 24, 2024
Format:
Podcast episode
Titles in the series (100)
Building a Blueberry Culture that Delights Customers with Tom Avinelis by The Business of Blueberries