In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), recaps USHBC’s presentation at last week’s Oregon Blueberry Conference in Salem, Oregon. 
Cronquist and USHBC and NABC Vice President of Global Business Development Alicia Adler presented together at the conference, giving an overview of what USHBC is doing on behalf of the industry to execute USHBC’s new five-year strategic plan. During this episode, you’ll hear clips from both Cronquist and Adler that were recorded live at the conference. 
Crop Report
The Blueberry Crop Report is an update on crop conditions and markets throughout North and South America. In this episode, you’ll hear from Mario Ramírez in Mexico, Luis Vegas in Peru, and Isabel Qurioz in Chile. This was recorded on February 23, 2022.
Marketing Boost
How does a Blueberry Cornflake Chicken Waffle Cone sound? Or maybe you'd like a Blueberry Avocado Trifle? On this week’s Marketing Boost, USHBC/NABC Vice President of Marketing and Communications Jennifer Sparks discusses two dozen blueberry recipes tested and tasted at USHBC's Culinary Innovation Workshop held last week in Boulder, Colorado.