What is the Mission and Purpose of your compnay. Why are you personally involved in your company? Dov Baron shares the importance of using your story to share your vision with your staff. Unless you’ve been living under a rock for the last five or so years, you know that being an authentic leader is no longer a preference, it’s a requirement! However, if you and I were to do a walk around survey and ask people, (Leaders) if they are authentic, what do you think they would say? You guessed it; they would likely say “of course!” (and probably look at us like we were idiots for even asking) So, just stop for a minute and ask yourself, what you think/believe being authentic means. Asked that same question, it seems most people would come up with a fairly similar answer. However, if we slightly change the question to the active by asking: “Do you feel that you are behaving authentically in all the different aspect of your life, including how you lead?” We may find that we get a less certain response. Get bonus content on Patreon

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