This week's episode (sorry, a day late again, I know) features Jon Weber from Par Weber watches. If you aren't aware, Jon is doing something pretty neat in the micro brand watch space. He has created his own proprietary luminance system called Enduro-Lume, which is patent pending! He has deployed this technology in a watch that Buzz and Spence have been lucky enough to try out for a good chunk of time, the Coefficient.Jon's is a watch guy, but he realized that not all lume, light sources, etc. are created equal. He found this out while feeding his newborn son at 4:00 A.M. (been there!). His Seiko, while great, wouldnt last that deep into the night. His G-Shock required a button push or flick of the wrist to engage the backlight, not exactly easily done whilst feeding a baby that you want to get back to sleep.What he has developed is an always on lighting system using a series of LEDs running at extremely low output, hence a battery life of around 3 years. Buzz and Jon get really deep into the challenges of manufacturing enduro-lume, how he got the LEDs to work, how he managed to get the technology into something as small as a watch, and how the design of the watch plays into the form following function ethos of a true tool watch. This is an exciting episode, because what Jon has developed is some very cool technology, much of which is manufactured in the United States, all packed into a watch that is an excellent wear! We really hope you enjoy this episode.