In this episode I chat to the incredible founder of Willowberry Skincare, Jenni Retourne.Jenni, whose brand is loved by many makeup artists is on a mission to change the conversation around ageing in the beauty industry and recently launched her Age Without Apology Pledge where consumers and the members of the industry can come together, make a pledge and help change the anti-ageing narrative. (I'm really proud to be a part of the Founder Member Collective).During the episode we chat about why we are so passionate about changing the way that products are marketed to with the use of fear and how we want to see the beauty industry help us embrace who we are rather than make us doubt ourselves. Jenni has lots of advice for brands and consumers alike and is utterly inspiring.I love what Jenni is doing. It's something that I'm so passionate about and it's a total honour to have her as my guest on this really important episode.