Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Why Consumers Make Irrational Financial Decisions Sometimes

Why Consumers Make Irrational Financial Decisions Sometimes

FromAmerican Banker Podcast


Why Consumers Make Irrational Financial Decisions Sometimes

FromAmerican Banker Podcast

ratings:
Length:
20 minutes
Released:
Nov 14, 2016
Format:
Podcast episode

Description

Wei Ke, a partner at consultants Simon-Kucher, discusses the psychology behind customers' choices, including the appeal of metal credit cards, the willingness to pay $450 a year for a card and the paralysis of too many options.
Released:
Nov 14, 2016
Format:
Podcast episode

Titles in the series (100)

Thoughtful discussions about current topics, moderated by American Banker editors.