In this episode of So You've Been Publicly Shamed Jon is introduced to the shadowy arts of Reputation Management and witnesses how they can transform someone’s life for the better both online and In Real Life.

Jon Ronson is an award-winning writer and documentary maker. He is the author of many bestselling books, including So You've Been Publicly Shamed and Them: Adventures with Extremists.

Abridged by Richard Hamilton
Produced by Karen Holden