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Paul Weaver on Boston Beer’s Cannabis Plans

Paul Weaver on Boston Beer’s Cannabis Plans

FromBrewbound Podcast


Paul Weaver on Boston Beer’s Cannabis Plans

FromBrewbound Podcast

ratings:
Length:
44 minutes
Released:
Aug 17, 2022
Format:
Podcast episode

Description

Paul Weaver, Boston Beer's head of cannabis, discusses the Truly Hard Seltzer and Twisted Tea maker’s foray into cannabis-infused beverages in Canada. Weaver shares why tea was the perfect vehicle for a THC-infused drink, how the July launch of Teapot has gone and how the narrative of cannabis stealing occasions from beer has changed.
Released:
Aug 17, 2022
Format:
Podcast episode

Titles in the series (100)

The Brewbound Podcast is an extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes are released every Thursday. Send comments and suggestions to podcast@brewbound.com.