In this episode of the HR Leaders podcast, I'm joined by my guest Matty Harary, CHRO at Strauss Coffee B.V.Episode Highlights00:00 - Intro02:51 - What's top of his mind05:05 - Keeping employees safe while continuing business08:02 - Strauss Coffee as a purpose-driven organisation12:32 - HR's role in developing purpose15:43 - Freedom within a framework20:39 - How the pandemic changed the way of working25:24 - The importance of good employee brand proposition29:21 - An example of Strauss living its purpose33:40 - The intersection between HR and marketingIf you enjoyed the podcast be sure to subscribe for more content like this and visit our website to access resources mentioned: www.hrdleaders.com/podcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.