Deepica Mutyala is a South-Asian founder and CEO of Live Tinted, a multicultural community about beauty and culture. She is best known for a viral YouTube video in which she covered her dark under-eye circles with red lipstick. Within days, Mutyala was featured on The Today Show and The Dr. Oz Show. Fast forward to today, Deepica Live Tinted is now a beauty brand best known for its hue sticks. Deepica and Yola discuss growing up as first-generation immigrants in the middle of America, how Deepica broke traditional beauty standards with her community on Live Tinted, work-life balance and the challenges that come with being a South-Asian female entrepreneur. Live Tinted's newest hue stick shade "Free" is out now!       Connect with Yola Robert: @yolarobert   Find the pod: @isuckatlifepodcast   Produced By Dear Media