Ever wondered how certain brands instantly have that "it" factor? Well, meet the woman that makes "it" happen. Jennifer Walker. Jennifer brought the coveted celeb-fave ALLSAINTS from the UK to the states prior to working with Quicksilver, Roxy and DC which then led her to form Walker Drawas with her co-founder Adam Drawas. Jennifer has led brand strategy for REVOLVE, Universal Dreamworks, Hudson Jeans, PacSun, Kylie Cosmetics, Kate Somerville, The Glam App, and Ray-Ban. She dishes on her party planning secrets behind Coachella and her strategies to get brands backed by the hottest celebs. Connect with Yola Robert: @yolarobert Find the pod: @isuckatlifepodcast Connect with Jennifer Walker: @_jennifer_walker_ Find Walker Drawas: @walkerdrawas Produced By Dear Media