Entrepreneur Ben Weiss founded the antioxidant beverage company Bai in his basement in 2009 and quickly built it into the fastest-growing brand in the industry. With Bai, Weiss led a “bevolution” against giant soda companies by delivering great-tasting drinks without mounds of sugar and artificial ingredients. Dr. Pepper Snapple Group acquired Bai in 2017 for $1.7 billion. Now Weiss is continuing his bevolution with Crook & Marker, the world’s first fully USDA Organic alcoholic beverage portfolio. Crook & Marker launched nationally in early 2019 and is now a leading brand in the “better for you” alcoholic beverage category, achieving triple-digit sales growth while rapidly expanding its roster of major retail partners.  Weiss has been featured in major media outlets including Inc., Forbes, Business Insider, CNBC, and Fox Business.   www.crookandmarker.comIG: @crookandmarker www.basementality.orgIG: @realbenweiss Get the book on Amazon: Basementality: How This Entrepreneur Drove His Fight Against Big Sugar and Rose from the Basement to a $1.7 Billion Brand www.drinkbai.comIG: @drinkbai Michael’s album ‘Work Hard And Be Nice’ is out now: https://orcd.co/work-hard-and-be-nice Keep in touch with Michael online: https://michaelfranti.com/ The ‘Stay Human’ podcast is available wherever you listen to podcasts: www.stayhumanpodcast.com PODCAST EPISODE CREDITS:Executive Producers: Michael Franti and Activist Artists ManagementProducer: Angie Griffith for BPOSITIIVArtist Manager: Caitlin Stone for Activist Artists ManagementManagement Coordinator: Bryce Matthews for Activist Artists ManagementSocial Media Manager: Kaitlyn Parmenter for MediaRowIn Partnership with: American Songwriter Podcast Network (Dan Wise, COO)Presenting Sponsor: Gibson Brands  Instrumental from: “Crazy For You” by Michael Franti Editing (Video and Audio) by: Janelle MeagerAdditional Editing by: Angie Griffith for BPOSITIIV