While the media — us included! — bestows a lot of attention on “shiny objects” in the investment world, almost all the real money goes to the massive firms such as BlackRock. The world’s largest asset manager is fast approaching $10 trillion assets under management, almost a third of which is in ETFs — many of them low-cost veterans.Eric and Joel speak with Salim Ramji, the head of BlackRock's global ETF business, about areas of growth for ETFs, the widening investor base, potential threats such as direct indexing, mutual fund-to-ETF conversions, and when a iShares crypto ETF is coming out (probably not soon).  See omnystudio.com/listener for privacy information.