Nico van der Horst is the founder of Pride & Pinion: Ireland’s only dedicated luxury watch boutique.   Over the last four years, Nico and the team have sourced and sold countless luxury watches for celebrities, collectors, investors and everyday people alike.    During lockdown, he and the team started posting videos under the name Nico Leonard — which in just one year has become the largest watch social media presence on the planet with 100’s of millions of hits across YouTube, TikTok and BiliBili (China’s YouTube).     In today’s episode we cover: Nico’s origin story (moving from the Netherlands to Northern Ireland) Why family and legacy matter so much to him How failure and dark days have led to his success today And the greatest challenges/successes he’s experienced along the way.   This is a heartfelt conversation with someone I’ve known and admired for a long time and without a doubt one of the best interviews we’ve ever shared.   Throughout all he’s faced, Nico’s determination and passion to give back to Northern Ireland and put Belfast on the map make him one of our unsung heroes and Belfast’s best-kept secret.   Check it out.    https://bestofbelfast.org/stories/pride-and-pinion-nico-leonard-van-der-horst