Ian McLernon is the CEO of Remy Cointreau Americas, a family-owned spirit business that dates back to 1724 best known for their cognacs Rémy Martin and Louis XIII.   Originally from Ballymoney, Ian has lived in Singapore, Hong Kong, London and now NYC with his family.   Throughout his international career, Ian has worked with some of the biggest brands in the world including Coors, Moet Hennessey and Dior.   In today's episode we talk about: How Ian got into the luxury good business The role price plays in marketing Successes/challenges he's faced along the way And how crisis can be an opportunity   Really privileged to have the chance to find out more about Ian's story and the chance to unpack some of his key insights.   Check it out.  // To see a 'treasure trove' of all things related to Ian (including a photo) please visit https://bestofbelfast.org/stories/ian-mclernon-remy-cointreau   Best Of Belfast is Northern Ireland's #1 Interview Podcast. We've shared 100+ hour-long conversations with incredible people from Northern Ireland.   To find out more, or join 'The Producers Club' please visit https://bestofbelfast.org/   Cheers!   — Matt