The Big Ten conference is already well aware of the changing landscape of college sports. The schools formed an alliance with the Pac-12 and ACC, and everyone started to dip their toes into the water of getting players money through name, image, and likeness loopholes. The biggest programs in the country are spending big money to get top prospects now, so can the Big Ten hold its own against the SEC in football and Big 12 and ACC in basketball. Will programs get an advantage even further than previously by allowing to throw more money at the best prospects in the country.
Sports Illustrated's John Garcia Jr. joins Nate Dickinson to take a look at what has already happened in the world of NIL money and try to look ahead to how big things can get. Players have an opportunity to see the money they'll make before making a college decision, and suddenly schools are able to financially compete with other professional options. How much will schools be able to get players, and just how big can it get? Plus, will the Big Ten hold its own as things keep getting bigger? Nate and John look at all the possibilities on Locked On Big 10. Part of the Locked On Podcast Network.
Learn more about your ad choices. Visit podcastchoices.com/adchoices