37 min listen
Episode 120: Scott Goodson, CEO of StrawberryFrog, Transforms Companies, Movement by Movement
Episode 120: Scott Goodson, CEO of StrawberryFrog, Transforms Companies, Movement by Movement
ratings:
Length:
63 minutes
Released:
Aug 1, 2019
Format:
Podcast episode
Description
Scott Goodson, founder and CEO of StrawberryFrog, is the author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. From Stockholm to Madison Avenue, we learn how Scott upended traditional advertising by tapping into societal undercurrents, helping brands, people -- and even an entire city -- launch cultural movements. We dive deep into the allure of President Trump’s MAGA message and how technology has changed marketing & politics forever. Inside the ICE House: https://www.theice.com/insights/conversations/inside-the-ice-house
Released:
Aug 1, 2019
Format:
Podcast episode
Titles in the series (100)
Episode 2: Joe Plumeri on Playing in Traffic: Joe Plumeri, former Chairman and CEO of Willis Group and currently Vice Chairman of First Data Corp. (NYSE:FDC), and the bestselling author of The Power of Being Yourself, got his start at a small Wall Street brokerage that grew into what is today... by Inside the ICE House