Today we have Jack Bobo with us for our first advocacy interview! Jack is the CEO of Futurity as well as the Director of Global Food and Water Policy for The Nature Conservancy. Jack is also the author of the book Why Smart People Make Bad Food Choices. Jack works with food companies, farmers, and ranchers to think about what the future of food looks like.    In this advocacy conversation, we cover: Where consumer trends and attitudes are going The importance of how we approach the topic of food Consumer behavior, communication, and psychology The differences in how farmers think of sustainability vs. how consumers think of sustainability    Resources and links: Jack Bobo’s book, Why Smart People Make Bad Food Choices: https://www.amazon.com/Smart-People-Make-Food-Choices-ebook/dp/B091V399X6/ref=sr_1_2_sspa?crid=1G1TD744EIAW5&keywords=why+smart+people+make+bad+food+choices&qid=1658204554&sprefix=why+smart+p%2Caps%2C1522&sr=8-2-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEyWkJWTUQ0QlEwN0k3JmVuY3J5cHRlZElkPUEwMjEzNTIwS1ZSQ0xNRUZOS0JQJmVuY3J5cHRlZEFkSWQ9QTA5Njc0MjcyVU5UR0FNTzBGUjZQJndpZGdldE5hbWU9c3BfYXRmJmFjdGlvbj1jbGlja1JlZGlyZWN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ== Connect with Jack on LinkedIn https://www.linkedin.com/in/jackbobo/ and Twitter https://twitter.com/Jack_A_Bobo Apply to our Mastermind, Elevate the Summit: https://www.elevateyouragstory.com/summit Sign up for the Book Club: https://view.flodesk.com/pages/627b212146c9ddac8218a2bb Sign up for our Newsletter: https://view.flodesk.com/pages/61fe85456114df05454c559a  Sign up for our course waitlist to be the first to know when doors open! https://www.elevateyouragstory.com/course  Visit our website, https://www.elevateyouragstory.com/ Connect with @nataliekovarik and @taravanderdussen on Instagram   Be sure to hit subscribe so you never miss an episode!   Find the full show notes here: https://www.elevateyouragstory.com/blogposts/017-advocacy-is-agriculture-the-problem-to-solve-or-is-it-part-of-the-solution-with-jack-bobo