This is the final episode of our 3 part series about why only the strongest survive in the search game. Joining us again is Jason Barnard, who is an author, speaker and consultant at Kalicube. So far this week, we talked about the power of owning your brand name, the brand SERP, and then also some of the other pieces of the page that Google is going to display when it comes to someone searching for your name or your brand's name, the knowledge panel being the second. Today, Jason and I are going to wrap up our conversation by talking about the survival of the fittest Darwinism in search. Show NotesConnect With: Jason Bernard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.