025 – How to tap into your audience

FromAnecdotally Speaking

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025 – How to tap into your audience

FromAnecdotally Speaking

ratings:

Length:

19 minutes

Released:

Jul 4, 2018

Format:

Podcast episode

Description

When people don’t understand what we’re trying to convey to them we get frustrated. This episode looks at how to tap into your audience.
The post 025 – How to tap into your audience appeared first on Anecdote.

Released:

Jul 4, 2018

Format:

Podcast episode

Titles in the series (100)

Welcome to our podcast, Anecdotally Speaking. Each week we tell a business story, talk about why it works and discuss where you might tell it at work. Our aim is to help you build your story repertoire.

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008 – Gillian is a dancer: Don’t be too quick to judge. They might just be a square peg in a round hole. by Anecdotally Speaking
17 min listen
026 – Henry Ford did that?: What do you do when you have high turnover? Henry Ford's solution made his shareholders angry. by Anecdotally Speaking
18 min listen
007 – Saving the Citicorp skyscraper: A story for engineers and how they averted a disaster in Manhattan by Anecdotally Speaking
14 min listen
002 – World’s worst first day on the job: Disaster strikes, 4000 planes are landed. How do respond successfully to something like that again? The answer is not about writing procedures. by Anecdotally Speaking
16 min listen
018 – Are you married?: How a short anecdote can have impact if you tell it in an unexpected way, and the topic is possible death or injury. by Anecdotally Speaking
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033 – Nixon on the poverty line: Is poverty a lack of character or a lack of cash? This story could change your mind. by Anecdotally Speaking
17 min listen
006 – Accidentally winding up a bank: How a leader of a law firm dealt with one of his lawyers accidently winding up a bank by Anecdotally Speaking
11 min listen
001 – An unexpected visitor from Mars: For leaders and seller to be better business storytellers by Anecdotally Speaking
13 min listen
004 – Can’t see the bathroom from the grout: This story reminds us to appreciate the positive and not focus on the negative. by Anecdotally Speaking
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003 – Pick one great strategy: How to create your story bank and a story about how focus can have a tremendous ripple effect by Anecdotally Speaking
22 min listen
020 – Twists and turns of a flying fortress: A dramatic anecdote about the origin of pre-flight checklists at Boeing with a theme of possible death or injury. by Anecdotally Speaking
20 min listen
009 – Jackie Stewart in the pits: Jackie Stewart and Charles Masefield take a tour of Grand Prix pits to see what great teamwork looks and feels like. by Anecdotally Speaking
16 min listen
010 – Bright spots: A story to give you insight on a new way to tackle change. by Anecdotally Speaking
16 min listen
005 – The street corner experiment: We are influenced by what we can see others doing. This experiment story illustrates how it works. by Anecdotally Speaking
14 min listen
023 – Industrial design with child’s play: What is the point in informing your design by observing the customer's experience? Greater satisfaction and less sedation! by Anecdotally Speaking
17 min listen
021 – Rolling stones to hidden gems: Conflict, disagreement and debate may be an essential part of team dynamics - taking the rough and making the smooth. by Anecdotally Speaking
16 min listen
011 – High viz role modelling: They say what a leader walks past without saying anything becomes the norm. by Anecdotally Speaking
14 min listen
014 – It ain’t what you do: We've all heard it - actions speak louder than words by Anecdotally Speaking
17 min listen
032 – Dyson innovation really sucks: The story of how James Dyson designed and produced the first bagless vacuum cleaner is one of perseverance and iteration. We know the ending of this story, but the fifteen years which precede it are well worth sharing for the insights they offer into i... by Anecdotally Speaking
28 min listen
012 – Harley Davidson promise: How Harley Davidson embeds its organisational values by Anecdotally Speaking
12 min listen
015 – Empty bunks in tall ships: Persistence is key. by Anecdotally Speaking
17 min listen
029 – Paul revered while Dawes knocked: The British are coming! Make sure you tell your well connected mates. by Anecdotally Speaking
14 min listen
013 – Travel connections: Sometimes being a leader means putting your employees or team members first. by Anecdotally Speaking
18 min listen
024 – U2 can protect your tribe: Being one of the biggest groups in the world is built on unconditional support. U2 show us how. by Anecdotally Speaking
16 min listen
037 – Fortran reveals Hidden Figures: Dorothy Vaughan was a mathematician who worked for NASA during the 1960s. Her story provides an excellent example of the importance of continually learning and effectively responding to disruption. by Anecdotally Speaking
20 min listen
025 – How to tap into your audience: Beware the curse of knowledge. A concise, carefully crafted explanation may miss crucial details your listeners may need to understand your message. by Anecdotally Speaking
19 min listen
034 – When baggage really flies: The story behind Southwest Airlines’ ‘Bags Fly Free’ campaign demonstrates how having a clear purpose can help an organisation make better, more profitable decisions. by Anecdotally Speaking
14 min listen
016 – Tips for strawberry flavour: Lots of companies have ‘brand stories’. by Anecdotally Speaking
24 min listen
027 – John Snow versus the Miasma: Bringing your data to life is crucial in making others understand why it’s important. In this example, we hear how John Snow had to be creative and clear with his data to prove his theory right. by Anecdotally Speaking
19 min listen
022 – Saving Rubles with mutual Mars: It's one thing to talk about your business values, but another to demonstrate them through action. Mars lived it's mutuality principle with a bold move opposite to competitors. by Anecdotally Speaking
21 min listen

More Episodes from Anecdotally Speaking

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204 – The Serve and Return Turning Point: Agassi, Becker and perseverance: We are all looking for the turning point in a good story, and we love a story that demonstrates perseverance and resolve. - Shawn and Mark discuss the relevance of this story to: explaining the data in a story, by Anecdotally Speaking
23 min listen
203 – The resilience and persistence story of Penfolds Grange: Resilience and persistence are not only the hallmarks of future success in winemaking, but in business too. - Shawn and Mark discuss the relevance of this story to: sticking to your guns, having a 'partner in crime' and really, by Anecdotally Speaking
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202 – Efficiency versus cost cutting: Reducing waste increases the efficiency of raw material use. But can we all agree that scraping mould off food product prior to packaging may be a little beyond the pale? - Shawn and Mark discuss the relevance of this story to: understanding the diffe... by Anecdotally Speaking
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201 – Governance and accountability lose their Barings: A governance and accountability story. Welcome to the Anecdotally Speaking podcast! Visit our website for more captivating stories and business insights! https://www.anecdote.com/ In this episode, … by Anecdotally Speaking
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200 – Weber BBQ Australian Success: Welcome to the Anecdotally Speaking podcast! Visit our website for more captivating stories and business insights! https://www.anecdote.com/ In this episode, our hosts Shawn Callahan and … by Anecdotally Speaking
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199 – Approach to the south poles apart – Amundsen Scott: Two explorers from the northern hemisphere set out to be the first to reach the South Pole - Roald Amundsen of Norway and Robert Falconer Scott of England. Their expedition planning, team, equipment and transport selections could not have been more dif... by Anecdotally Speaking
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198 – Mayor in the monkey suit – Stuart Drummond: People from Hartlepool UK are known colloquially as 'monkey hangers' - a moniker that stems from the Napoleonic Wars of the 1800s. But this story is about a larrikin mascot in a monkey suit making mayor and breaking records... - by Anecdotally Speaking
19 min listen
197 – Atlanta Olympic swim 1996 – Kieren Perkins: Australian champion swimmer Kieren Perkins barely qualified for the 1996 Atlanta Olympics, and only just made the final for the 1500 metre event. Shawn and Mark discuss how extraordinary 'turn-arounds', under promising and over delivering, by Anecdotally Speaking
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196 – Better fire story – Michigan Uni: Michigan University researchers sought to understand the 'stickiness' of stories - does factual or emotionally charged information provided 'after the fact' change how a story is told or re-told? Shawn and Mark discuss how a 'better story' might usurp ... by Anecdotally Speaking
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195 – Bullet train kingfisher nose – Eiji Nakatsu: Bird watcher and engineer Eiji Nakatsu sped up and made Japan's bullet trains quieter by studying the kingfisher's beak. - Shawn and Mark stick their noses into how a business might use this story to encourage innovation through biomimicry. by Anecdotally Speaking
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194 – French reverse mortgage – Jeanne Calment: Jeanne Louise Calment lived to 122 years of age (a species record). Who would have thought such an age was achievable? How would you feel, betting against such a long life, and losing on the deal? - Shawn and Mark discuss how a business might use this... by Anecdotally Speaking
19 min listen
193 – Rolling Stones songwriting – Andrew Loog Oldham: Andrew Loog Oldham at 19 years of age was the Rolling Stones first manager. By suggesting that Keith Richards and Mick Jagger start writing original songs, a 50 year plus collaboration was born (affectionately now known as the 'Strolling Bones' ;>). by Anecdotally Speaking
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192 – Americas Cup speed focus – Peter Blake: Sir Peter Blake suggested a single focus for New Zealand's Americas Cup challenge - only do those things that make the boat go faster - leading to two trophies. Shawn and Mark discuss how a business might use this story to galvanise a team. by Anecdotally Speaking
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190 – Infancy of the newborn test – Virginia Apgar: The quality of a good question can create insight. Join Shawn and Mark as they discuss the life saving simplicity and humble beginnings of the Apgar Test. by Anecdotally Speaking
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189 – The last raiders of the lost ark – Harrison Ford – Gary Marshall: Sometime we just have to throw plans out the window as circumstances change. Blistering temperatures in Tunisia caused the simplification of a now iconic fight scene. by Anecdotally Speaking
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188 – Sydney Opera House – Jorn Utzon – Ove Arup: Can you imagine Sydney Harbour without the Opera House? Well, without 10 years of delays and $90 million in cost overruns the bridge might have been the only feature in the skyline. Join Shawn and Mark for a discussion on podiums, by Anecdotally Speaking
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187-Privacy in the EU – Anastasia Dedyukhina – Consciously Digital: If it doesn't feel right, maybe it's not? Do the right thing, not the easy thing. We always have the right to choose, so ask questions and resist being made to feel 'incompetent'. Join Shawn, Mark and Anastasia Dedyukhina from Consciously Digital, by Anecdotally Speaking
44 min listen
185 – VR headsets are coming – Ursula Llabres from Meta: The launch of a new product is risky, but to see young people interact with ease can give lots of confidence. In this episode, we discuss this very point with Ursula Llabres product owner at Meta Reality Labs. by Anecdotally Speaking
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186 – Never give up – Jack Ma: The beauty and power of persistence. This is the story of Jack Ma told by Vika Abromova, the country head of Mars Poland. It's another business story to tell. by Anecdotally Speaking
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184 – Don’t push your bias onto others – Fiona Wood: Opinions aren’t facts. Listen to hear how Surgeon Fiona Wood set the record straight when her son’s partner was told to reconsider her chosen career path. by Anecdotally Speaking
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183 – Show your work as much as possible – The Caillebotte Seven: We grow to love the things we are exposed to again and again. Listen to hear how the mere exposure effect helped the Caillebotte Seven become the famous painters they are today. by Anecdotally Speaking
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182 – Listen to your customer – Anita Roddick: Some of the best ideas will come from your customers. Listen to hear how The Body Shop grew from a side hustle to an international … by Anecdotally Speaking
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181 – It’s never too late – Judith Curphey: It’s never too late; if you believe something should be different, try to change it. Listen to hear how Judith Curphey went from retirement to founding and training one of Australia’s most renowned choirs. by Anecdotally Speaking
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180 – Focus on your work – Christine Ha: Don’t compare your work to that of others; focus on yourself. Listen to hear how Christine Ha’s vision impairment helped her win the third American season of Masterchef. by Anecdotally Speaking
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Replay 164 – You don’t need to be an expert – Lisa Blair: You don’t need to be an expert to develop expertise. On International Women’s Day, listen to hear how Lisa Blair beat the odds and went from sailing novice to record breaker. by Anecdotally Speaking
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179 – There is no average: If you design for the average, you might find you’re designing for no one. Listen to hear how challenging an assumption held for 30 years transformed aircraft cockpit design. by Anecdotally Speaking
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178 – Don’t lose sight of the collective impact of your decisions: Don’t get lax; keep up your level of focus. Listen to hear how a series of isolated decisions led to the crash of Alaska Airlines Flight 261. by Anecdotally Speaking
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177 – Create a space where ideas are shared – Ron Howard: Create a space where ideas are shared but know that having an idea doesn’t make it a good one. Listen to hear what Ron Howard took away from the set of the Andy Griffith Show. by Anecdotally Speaking
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176 – Connect your change to something known and familiar – Run-DMC and Aerosmith: Similar enough to be listened to, different enough to be heard. Listen to hear how a collaboration between Run-DMC and Aerosmith changed the culture and paved the way for hip-hop music to become mainstream. by Anecdotally Speaking
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175 – Don’t miss the big picture: We risk losing sight of the bigger picture when we focus on one detail. Listen to hear how a recent participant in one of Mark’s … by Anecdotally Speaking
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025 – How to tap into your audience

025 – How to tap into your audience

Description

Titles in the series (100)

More Episodes from Anecdotally Speaking

Related podcast episodes