I recently gave a keynote presentation in Austin, Texas and I wanted to share it on my podcast platform because I think this is a big key all coaches should be striving for. Being a subject matter expert in your field will command you more than anything else in my opinion and becoming a subject matter expert starts with being relevant to your ideal client. I'll explain why relevancy is important, the exchange of currencies, and give you some examples from a few of my coaching friends in the industry as well. Topics include:   - The Importance of Relevancy - My Story (Briefly) - Beyond Monetary Currency - Shoutout to Kyle and Perceived Value - Currency Exchanges - Knowledge is a Pulled Resource - Cody McBroom Example - Joelle Samatha Example - Brad Jensen Example - Metabolism School IG - FNMS Program - Bonus Q&A ----------  My Live Program for Coaches: The Functional Nutrition and Metabolism Specialization  Learn More www.sammillerscience.com/FNMS2022  ----------  No-Cost Coaching Resources for Our Listeners The Check-In Checklist: www.Sammillerscience.com/checklist  The Metabolism School Mini Series: www.sammillerscience.com/metabolism ----------  Stay Connected Instagram: @sammillerscience Facebook: The Nutrition Coaching Collaborative Community  https://www.facebook.com/groups/nutritioncoachingcollaborative TikTok: @sammillerscience - https://vm.tiktok.com/ZTdPVQtMH/ ---------- “This Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast and the show notes or the reliance on the information provided is to be done at the user's own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment and is for educational purposes only. Always consult your physician before beginning any exercise program and users should not disregard, or delay in obtaining, medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions. By accessing this Podcast, the listener acknowledges that the entire contents and design of this Podcast, are the property of Oracle Athletic Science LLC, or used by Oracle Athletic Science LLC with permission, and are protected under U.S. and international copyright and trademark laws. Except as otherwise provided herein, users of this Podcast may save and use information contained in the Podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this Podcast may be made without the prior written permission of Oracle Athletic Science LLC, which may be requested by contacting the Oracle Athletic Science LLC by email at team@sammillerscience.com. By accessing this Podcast, the listener acknowledges that Oracle Athletic Science LLC makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast.”