67 min listen
Flankers Forever! The Marc Jacobs Daisy Effect w/ Erwan LeBerrigaud
FromSmell Ya Later
ratings:
Length:
67 minutes
Released:
Aug 2, 2022
Format:
Podcast episode
Description
Every six months a new Daisy blooms, by which we mean a flanker of a flanker of Marc Jacobs Fragrances' most popular perfume franchise. We have Erwan LeBerrigaud, VP of MJ Fragrances at Coty, on to explain what the deal is with fragrances flankers and how the MJ team can and will continuously spout new Daisy fragrances as long as people keep loving them. [What we smell like today: Marc By Marc Jacobs Fragrance, Vikto & Rolf Good Fortune]Find us at Smellyalater.live and follow us on Instagram @smellyalater.mp3
Released:
Aug 2, 2022
Format:
Podcast episode
Titles in the series (100)
The COMMODITY Comeback: Commodity was one of the first fragrance brands to launch on the Internet, pioneering the fragrance DTC model. And then, a few years after its launch, it vanished. Quietly, suddenly, tragically. And now... IT'S BACK. The re-founder and CEO Vicken Arslanian joins us to talk about rebooting the beloved brand, breathing new life into it without changing its DNA, and even Commodity 2.0's debut scent. by Smell Ya Later