“Regret smells like tequila and cigarettes.” “Home smells like linen and lavender.” “The smell of my boyfriend’s t-shirt feels like Heaven.” Scent plays a such major part in our mood, in our well-being, in our memories and more. In this week’s episode of “It Sure is a Beautiful Day” Catt is joined by the co-founder of award-winning air care company, Vitruvi. CEO Sara Panton and her brother set out to enhance the quality of our lives and change the face of the industry by creating 100% all natural non-toxic essential oils and diffusers. Not only is it healthy ‘air care’, but Vitruvi looks gorgeous in your home. Sleek, chic, and stylish. Beyond discussing this company’s respectable clean mission and services, we also hear Sara’s story. She grew up on an organic farm in Canada, then pursued a traditional path in medicine, but ultimately  woke up to her spirit’s yearning to start her own company. And then answered that call while using school loans and credit cards to get the business off the ground!  Whether you’re looking for some unique holiday gifts for your loved ones this year or are an entrepreneur looking for some advice on how to build a successful business like Vitruvi, this conversation is full of takeaways. And, #ABD is happy to offer you 20% off your next purchase at www.vitruvi.com/abeautifulday. Use code CATT20 at checkout! Produced by Dear Media.