Adam Alter is a Professor of Marketing at New York University's Stern School of Business and an author. Most adults report that they are within an arm's reach of their phone for 24 hours a day. Our devices have slotted themselves into our lives seamlessly, but controlling our screentime is becoming increasingly difficult. Expect to learn the psychological tricks tech companies are using to keep you hooked, what Adam thinks the best strategies are to control screentime, what our concerns should be with VR technology, why cliffhangers are so powerful and much more... Sponsors: Get perfect teeth 70% cheaper than other invisible aligners from DW Aligners at http://dwaligners.co.uk/modernwisdom Get 50% discount on your FitBook Membership at https://fitbook.co.uk/modernwisdom (use code MODERNWISDOM) Extra Stuff: Buy Irresistible - https://amzn.to/3bVRRrq  Follow Adam on Twitter - https://twitter.com/adamleealter  Get my free Ultimate Life Hacks List to 10x your daily productivity → https://chriswillx.com/lifehacks/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact