A spotlight on SEO and data with Michelle Robbins

Year in Search Central 2021: In this episode, John, Martin, and Gary wrap up 2021 by reflecting on updates, debates, and events. They discuss the status of JavaScript and Search, bridging the gap between SEOs and developers, core updates, and much more! Episode transcript →... by Search Off the Record

35 min listen

Structured data: What's it all about?: In this episode of Search Off The Record, we take a deep dive into structured data. Our hosts Martin Splitt and Lizzi Sassman talk with Ryan Levering, a software engineer at Google, about the importance of structured data, impactful things you can do... by Search Off the Record

30 min listen

The Future of SEO: In this episode, John, Martin, and Gary discuss the future of SEO. They talk about the changes they’ve seen in the past decade and anticipate what’s next for SEO. Find out if HTML knowledge will be necessary in the future, if SEO will still be... by Search Off the Record

46 min listen

Let’s talk JavaScript: In this episode, Martin and Gary discuss JavaScript in great detail. They talk about the origins of JavaScript, how it compares to Java applet, modern replacements, and all the problems that go along with this programming language. Google... by Search Off the Record

51 min listen

Let's talk Core Web Vitals: John and Martin are joined by special guest stars Annie Sullivan and Vivek Sekhar, who work on Core Web Vitals. They discuss the metrics that make up Core Web Vitals, speed and performance of a web page, page experience ranking for larger and smaller... by Search Off the Record

43 min listen

SEO Starter Guide: What’s all the drama?: In this very special episode, John, Gary, and Lizzi are joined by a guest star Michael Wyszomierski (tech writer for internal apps). Through some dramatic readings they bring the SEO Starter Guide to life and discuss robots.txt, the mobile-friendly... by Search Off the Record

43 min listen

Building a better website for Steve: Making a website is no easy task, but what if your search engine had guidelines and best practices in place to help you build a better website? Search Advocates Gary Illyes, Martin Splitt, and John Mueller continue their conversation about Steve... by Search Off the Record

34 min listen

What to expect from Search Central in 2022?: In this episode, John, Martin, and Gary discuss what is in store for 2022. They talk about voice search, if there is a sustainable way for Googlebot to index and crawl content, webmaster guidelines, and more! Episode transcript → ... by Search Off the Record

37 min listen

The Story of Aleyda Solis: Is there one right path to becoming an SEO? In this episode of Search Off the Record, John Mueller and Gary Illyes speak with Aleyda Solis, a well-known SEO professional. Specifically, they ask her questions about her first website, her path to... by Search Off the Record

32 min listen

The past, present, and future of robots.txt: In this episode of Search Off the Record, Gary, Lizzi, and Martin from the Google Search team are joined by special guest David Price, a Product Counsel for Google. They discuss human initiated crawl requests vs. bot initiated crawl requests, the... by Search Off the Record

53 min listen

De-SEOing: ants vs π: You did a great job optimizing your site for search; however, it's attracting the wrong traffic from search engines. What are your options to correct this unexpected behavior? In this podcast, Martin Splitt, Gary Illyes, and Lizzi Sassman take a deep... by Search Off the Record

30 min listen

PODCAST TRAILER: Welcome to Search Off the Record: What is Search Off the Record? Listen to our podcast trailer! Do you geek out about SEO? Are you interested in exploring on-going projects with the people that work on Google Search? Well, look no further! Listen to the Search Off the Record podcast... by Search Off the Record

2 min listen

The Story of Kenichi Suzuki: In this episode of Search Off The Record, we talk with Kenichi Suzuki, a member of the larger search marketing community. Lizzi Sassman and Gary Illyes talk with Kenichi about his career in SEO, how he got started, and what advice he would give to... by Search Off the Record

28 min listen

Let’s talk about Web 3.0: With Web 3.0 on the horizon, it’s hard to not talk about the next evolution of the internet. In this episode of Search Off The Record, Martin Splitt, Gary Illyes, and Alan Kent offer up their thoughts about the World Wide Web’s next iteration, and... by Search Off the Record

34 min listen

Let’s talk about UX and SEO: In this episode of Search Off the Record, Martin Splitt, Gary Illyes, and Lizzi Sassman sit down to talk about user experience and SEO. What is UX? Besides Core Web Vitals, what other things could we try to automatically infer about the user... by Search Off the Record

31 min listen

Inclusive language in Search: John and Martin are joined by guest stars Zineb Ait Bahajji and Bruno Cartoni from Google to talk all about inclusive language. The group discusses principles behind inclusive writing, examples in different languages, how Search handles indexing and... by Search Off the Record

25 min listen

Let’s talk sitemaps: A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. In this episode of Search Off the Record, we sit down with Gary Illyes, John Mueller, and Lizzi Sassman to... by Search Off the Record

28 min listen

How can you block content from Google Search?: In this episode of Search Off the Record, we take a look at what it takes to block content from Google Search. Lizzi Sassman, Gary Illyes, and John Mueller chat about the role of robots.txt files and robots meta tags. What roles do they play in... by Search Off the Record

31 min listen

Cats, muffins and more: Videos in Search: Let’s talk about the fascinating and surprising ways search engines index video content. In this podcast, Gary Illyes and Lizzi Sassman chat with Danielle Marshak - Product Manager for Search - about how images, structured data, content protections,... by Search Off the Record

29 min listen

Should I worry about crawl budget?: There is a lot of confusion around crawl budget so Martin, Lizzi, and Gary from Search Relations are here to bring clarity for everyone unsure about it. Are you worried about your website not being crawled quickly? Not sure what consumes and wastes... by Search Off the Record

29 min listen

How do removals work in Google Search, really?: In this episode of Search Off the Record, Lizzi Sassman, John Mueller, and Gary Illyes have an insightful conversation around how removals work in Google Search. Specifically, they chat about how Google Search operates when removals are in the mix.... by Search Off the Record

29 min listen

How Barry Schwartz Created RustyBrick: In this episode of Search Off the Record, Lizzi Sassman and Gary Illyes sit down with Barry Schwartz - a search engine connoisseur. Specifically, they explore how Barry runs his online career, balancing RustyBrick and Search Engine Roundtable. We even... by Search Off the Record

30 min listen

Let’s talk accessibility: In this episode of Search Off The Record, guest Danny Farra, UX Interaction Designer at Google, joins Lizzi Sassman to chat about accessibility of websites. We explore how to get started with accessibility, from using a screen reader for the first... by Search Off the Record

33 min listen

A spotlight on SEO and data with Michelle Robbins: In this episode of Search Off the Record, we talk with Michelle Robbins - a software engineer by trade and member of the Search Marketing community. Lizzi Sassman and Gary Illyes sit down with Michelle to discuss how she got interested in SEO and even... by Search Off the Record

33 min listen

Let's talk image SEO: Do you want to know how to increase traffic to your website with images? What about making your website more accessible for screen readers with alt text for an image? Our hosts John and Lizzi chat about optimizing for image search. They cover... by Search Off the Record

34 min listen

Non-HTML files on the web: Join hosts Gary and Lizzi for a chat about file types on the web beyond HTML, like PDFs, PowerPoints, and images. We cover issues with all sorts of file types, if you should convert your weird file into HTML, what file types are indexed, and more on... by Search Off the Record

28 min listen

Rewriting the SEO Starter Guide: The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant,... by Search Off the Record

25 min listen

Let’s talk redirects: Redirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to use. They share the differences between... by Search Off the Record

27 min listen

Why is my site not indexed?: Martin, John, and Gary discuss the potential reasons why your website or page is not indexed, both from a technical and quality perspective. Learn about the tools and reports available in Google Search Console to help determine why your website is not... by Search Off the Record

27 min listen

The early days of Google Search Central: In this episode of Search Off the Record, Vanessa Fox, a former Google employee, joins hosts John and Lizzi to talk about the early days of Google Search Central (or shall we say, Webmaster Tools). She shares the beginnings of the Sitemaps tool,... by Search Off the Record

28 min listen

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A spotlight on SEO and data with Michelle Robbins

A spotlight on SEO and data with Michelle Robbins

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