Making a website is no easy task, but what if your search engine had guidelines and best practices in place to help you build a better website?  Search Advocates Gary Illyes, Martin Splitt, and John Mueller continue their conversation about Steve - their theoretical search engine. From HTML validations to image alt text, they discuss guidelines and practices that affect ranking for your website on this search engine.  Episode transcript → https://goo.gle/sotr031-transcript  Episode 17 → https://goo.gle/3uoiVup  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.