Last March, Alex Heath interviewed Mark Zuckerberg about Facebook’s virtual reality ambitions. Then in October, Heath broke the news for The Verge that Facebook planned to change its name and interviewed Zuckerberg again. This month, he wrote that both Facebook and Snapchat’s visions are colliding. They’re both hoping to look a lot like another app: TikTok.With newly rebranded Meta’s stock plummeting and Snap’s shares spiking, we thought it would be a good time to have Heath come on Dead Cat and explain what exactly is going on. Heath is a close watcher of social media companies — a reporter who takes these companies’ visionary pronouncements seriously. He’s far more bullish about the prospect of virtual reality and augmented reality revolutionizing our digital worlds than we have been. Tom Dotan and I talked with Heath about Apple’s crackdown on advertising tracking and why that’s hurting Meta more than Snap. We talked about Snap CEO Evan Spiegel’s ambitions for his company, which is suddenly looking relevant again. We chuckled about Heath’s recent interview with Matrix stars Keanu Reeves and Carrie-Anne Moss where Reeves made fun of NFTs. And we concluded our conversation with a frank discussion about how reporters should think about interviewing someone like Zuckerberg.You can listen here on Apple and Spotify. Get full access to Newcomer at www.newcomer.co/subscribe