In this episode, Jeff Skrysak lists 14 things you can do to improve your SEO profile that don’t cost much money. (They do require a bit of effort, though.)
Give each page a good, relevant title (HTML tag).
Write good content for each page, and give each a good meta description.
If you use Wordpress, install the Yoast SEO plugin.
Create a directory structure for your pages that is descriptive and makes sense.
Get listed on Google Maps for better local search.
Ask your clients to leave a review on your Google listing (need a Google+ account).
Match your Google+ account to your website.
Create content around topics that are rarely discussed on other websites about your practice area.
Create Facebook and LinkedIn pages for your law firm, and update them regularly, including with links back to your website.
Write blog posts.
Link to other websites.
Use photos on every page and post.
Do not make your law firm website all about you.
Use headings in your pages and posts!
Jeff is a former IT professional who practices in estate planning and business law in Oregon. He is both an attorney and legal solutions architect, which means he uses his software engineering skills to automate and improve all aspects of a lawyers's business.