Victoria Shaffer is a researcher and professor at the University of Missouri. Victoria focuses on applying decision psychology and behavioral economics to medical decision making. In particular, she is researching judgment and decision making and how they impact the design of patient decision support tools.
Tim and Victoria met working on a field research project with Dan Ariely, PhD because of her work on non-monetary rewards with Scott Jeffrey, PhD. She was pushing back on common sense preferences, such as money is the best motivator, just as she is today with her work in the medical field.
Our conversation with Victoria began on familiar ground: the preference for cash as a reward and how it’s actually less effective than non-monetary rewards in incentive schemes. But we soon turned to the very personal journey of how she and her mother dealt with decisions surrounding her father’s diagnosis with cancer. Her personal journey became the foundation for important research to help patients, their loved ones and the caregivers communicate more effectively through stories. 
It’s a fascinating discussion and we hope you enjoy it. 
 
Links
Victoria Shaffer: https://psychology.missouri.edu/people/shaffer
Shelly Taylor on Biases and Mental Health: http://humancond.org/_media/papers/taylor_brown_88_illusion_and_well_being.pdf
Hal Arkes: https://psychology.osu.edu/people/arkes.1
Decision Support Tools: https://www.healthit.gov/topic/safety/clinical-decision-support
“Being Mortal” by Atul Gawande: http://atulgawande.com/book/being-mortal/
MD Anderson Cancer Center: https://www.mdanderson.org/
Advance Directives: https://www.nia.nih.gov/health/advance-care-planning-healthcare-directives
Palliative Care: https://getpalliativecare.org/whatis/
Peter Ubel – Duke: https://www.fuqua.duke.edu/faculty/peter-ubel
Affective Forecasting Errors: https://en.wikipedia.org/wiki/Affective_forecasting
Columbia Records: https://en.wikipedia.org/wiki/Columbia_Records
Dan Gilbert: https://en.wikipedia.org/wiki/Daniel_Gilbert_(psychologist)
 
Kurt Nelson, PhD: https://www.linkedin.com/in/kurtwnelson/
Tim Houlihan: https://www.linkedin.com/in/tim-houlihan-b-e/
 
Music
Van Halen: https://www.youtube.com/watch?v=9X6e7uctAww
Black Sabbath: https://www.youtube.com/watch?v=5s7_WbiR79E
Ozzy Osbourne: https://www.youtube.com/watch?v=wtHEN518VCM
Styx:  https://www.youtube.com/watch?v=5XcKBmdfpWs
Depeche Mode: https://www.youtube.com/watch?v=diT3FvDHMyo
The Cure: https://www.youtube.com/watch?v=hXCKLJGLENs
Crosby, Stills, Nash & Young: https://www.youtube.com/watch?v=UQ9NaqjeDGU
James Taylor: https://www.youtube.com/watch?v=sWGK_fWKb4U