75 min listen
Beyond a Framework featuring Bri Williams
Beyond a Framework featuring Bri Williams
ratings:
Length:
60 minutes
Released:
Sep 23, 2018
Format:
Podcast episode
Description
Bri Williams is an Australian pioneer in the application of behavioral sciences. She was an early follower of Dan Ariely, BJ Fogg and Richard Thaler, but soon believed the business community needed something more than a framework: they needed tools. She founded PeoplePatterns to turn the esoteric philosophies of behavioral science into practical applications for business leaders. In our discussion with Bri, we discussed her model that uniquely focuses on three key elements for removing barriers to behavior change: apathy, paralysis and anxiety. We talked about priming and Lou Carbone's work on the origami of toilet paper along with Bri's incredible observations of nudges in the world. Bri's most recent book, "Behavioural Economics for Business," was highlighted and, of course, we went down some rabbit holes! In our musical discussion, we touched on one of Kurt's favorite bands (a secret you must listen for), as well as a classical guitar busker in Sydney named Santos Bocelli. (Love that street music vibe!) In our grooving session, Tim mentioned an emerging EDM artist, Pauline Herr. Her fresh and melodic approach is thoroughly engaging.
We hope you enjoy the discussion with Bri and please share this episode with a friend. It goes a long way in expanding the community of behavioral science nerds!
Behavioral Grooves
We hope you enjoy the discussion with Bri and please share this episode with a friend. It goes a long way in expanding the community of behavioral science nerds!
Behavioral Grooves
Released:
Sep 23, 2018
Format:
Podcast episode
Titles in the series (100)
Applying the 4 Drive Model to Rewards & Recognition: Many firms use rewards and incentives to motivate their reps. However, it was only when a complete audit of all the rewards and recognition tools in place at a large pharmaceutical firm did the realization come that they were leaving motivational power o... by Behavioral Grooves Podcast