Embracing The N.U.D.E. Model - The New Art and Science of Referral Marketing by Scott Degraffenreid. Buy it on Amazon here: https://www.amazon.com/Embracing-N-u-d-Model-Referral-Marketing/dp/0977173801/ Today, Garrett and Matt discuss this book and the concept behind the N.U.D.E. model and how you can apply this to your business. There are some tremendous insights here on how you can increase the amount of referrals you receive and build a sustainable, predictable business.