So here’s todays question... is it possible to persuade soulfully?To influence without (at least partially) resorting to force, manipulation, interruption orvolume? And if it is possible - when you really get down to it - to the business of standing outand generating results at scale - is effective enough in the long run to commit to masteringas a skill?Some would probably say right now that we live in a world where fear drives the majority ofpersuasion. In the business world - we call that fear by many different names. Urgency,authority, scarcity - all of which usually mean the same thing - and for a long time haveinformed the majority of the marketing, advertising and sometimes leadership messages wereceive.But in a world where trust is harder to find - and our ability to tune out the messages (andpeople) we don’t want great than ever. Is there another (potentially more effective) way tostand out? My guest on today’s episode would argue (persuasively) that there is...Jason Harris is the CEO of powerhouse creative agency Mekanism. A creative agency thatworks with brands such as Peliton, HBO, Ben & Jerrys, Dropbox, Under Armor – the listgoes on. He is also the author of ‘The Soulful Art of Persuasion - 11 Habits That Will MakeAnyone a Master Influencer’, it’s pretty much a grassroots guide to influence in a world ofdistrust. HIGH RECOMMENDED. In it he draws on the latest in-depth research on trust,influence and habit formation – to make a compelling argument that being persuasive intodays world - means rejecting an ethos of quick - and instead embracing a commitment toplaying the long game.In this conversation, Jason and I dive in and out of topics including:- Why playing the long game is the key to coming out in front – and why hearing ‘no’can sometimes be the best opportunity to stand out- How to apply a philosophy of ‘Never Be Closing’ - and still win more business in thelong run- The art of giving yourself away – and the tools to not to let it take over your life- Why learning to write, own and articulate your unique story - is the key to cut throughin a cynical age- And the importance of ‘turning to face the strange’, I loved this one – basically whyyour inner freak – you know the one – the one you pretend you don’t have – isperhaps the greatest super power you ownToday’s conversation is for anyone trying to work out how to make an impact in a world ofdiminished trust. And like most common sense it pretty much applies at every level.From the bottom line of how you communicate in moment to moment situations – to the topline of what the future of persuasion actually looks like - in a world where ‘Daisy Methods’(you’ll understand more about that after listening) – appear on the surface to get the lion’sshare of attention. Basically, the clouds and the dirt of influence.So grab a notepad, or a coffee... or a protein bar... yep still on the F45 challenge. DM meyour condolences. And enjoy my interview with Jason Harris. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.