Conversion copywriter, Lisa Pierson, joins us for the 125th episode of The Copywriter Club Podcast. We’ve known Lisa for a couple of years and have witnessed as she’s built a growing freelance business in a short time—creating demand for her copywriting and her presence on stage to talk about increasing conversions. This was a great conversation that covered:
•  how Lisa went from journalism and PR to copywriter
•  why she joined a mastermind when she wasn’t sure what a mastermind was
•  how she landed her first clients
•  how she managed to start a business in the middle of massive life changes
•  why putting your self matters (and how it helps)
•  when things started to “click” and how Lisa’s business has changed
•  how joining Match.com and online dating led to her first speaking gig
•  the impact that speaking has had on her business
•  what else Lisa’s done to build her authority as a copywriter
•  what it takes to be more competitive as a copywriter today
•  what she’s done to make her retainer agreements work
•  what it means to be a “conversion” copywriter—it’s all about process
•  how she started “copy training” for companies

This is a good one. You know the drill. To hear it, click the play button below or download the episode to your podcast app. And, as always, you can scroll down for a full transcript.



 
The people and stuff we mentioned on the show:
Copyhackers
Inbound
theconversioncopywriter.com
Lisa’s Twitter
Lisa on YouTube
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
The Copywriter Underground
Intro: Content (for now)
Outro: Gravity

 
Full Transcript:


 

Full transcript coming soon...