In the latest episode of America Adapts, Doug Parsons talks with Shaun Martin, Senior Director of Adaptation and Resilience at the World Wildlife Fund (WWF).  Donate to America Adapts (We are now a tax deductible charitable organization!) Subscribe to America Adapts on Itunes https://itunes.apple.com/us/podcast/america-adapts-climate-change/id1133023095?mt=2 Listen here. On Google Play here. Please share on Facebook! On Twitter: @usaadapts Doug and Shaun then talk about WWF’s long and storied history in adaptation planning, WWF being one of the first groups to develop its own internal adaptation program.  Shaun walks through the nuts and bolts of developing an adaptation program and what it means for a group that already has a longstanding history of groundbreaking conservation programs.  Shaun discusses the sometimes difficult journey of merging existing conservation efforts with new approaches like adaptation.  Shaun also discusses the key role training plays in adaptation planning at WWF, not only with his staff, but with people working in the field.  The Titanic is used as an analogy for adaption in our discussion, as Shaun walks us through what that means, and it’s not as bleak as you might think. Shaun provides the insight, that as conservationists, we are not emotionally equipped as adaptionists to deal with the many difficult future decisions on species and ecosystems, in the context of climate change, that will need to be made.  Doug and Shaun discuss the cultural shifts needed in the conservation community to ‘give up’ on species, and are the policy pieces in place to help make those decisions.  Doug and Shaun also discuss the long standing notion of the intrinsic value of nature, why that doesn’t resonate with the broader public, and how adaptation can be a unifying theme between intrinsic value and ecosystem services. Shaun is an expert is Ecosystem Based Adaptation (EBA) and the two spend considerable time discussing this topic, its similarities to ecosystem service, and how it’s been used in the field. Other topics covered: Does EBA offer the US Department of Agriculture a way forward to invest more in adaptation funding? Comparing adaptation to pornography to make a point: I know it when I see it! Doug and Shaun count down their top 3 challenges of communicating adaptation. Shaun discusses how his WWF adaptation team went through a communication training, learning how to talk adaptation with donors, the public, field staff, and more. Mentioned in This Episode: Titanic “Managing Decline” National Park Service Ecosystem Services Lara Hansen Nikhil Advani   Additional Resources: Free interactive courses and training activities for conservationists on climate change adaptation basics developed by Shaun. Available in multiple languages. Watch Shaun's recent webinar, "Learning to Live with Climate Change: What Educators need to know." with the North America Association for Environmental Education.  https://naaee.org/eepro/learning/webinars/learning-live-climate-change-what In A Changing Climate, We Need Nature To Save Us From Ourselves http://www.huffingtonpost.com/shaun-martin/in-a-changing-climate-we-_b_11800250.html EbA Revisited: disentangling misconceptions about nature and adaptation http://www.climateprep.org/stories/2016/6/14/eba-revisited-part-1-disentangling-misconceptions-about-nature-and-adaptation?rq=Shaun%20Martin Adaptation strategies: Invest in natural capital https://www.greenbiz.com/article/adapting-climate-change-road-less-travelled 5 Things You (Probably) Didn't Learn in Business School https://www.worldwildlife.org/blogs/on-balance/posts/5-things-you-probably-didn-t-learn-in-business-school Embracing Uncertainty: Is It Really That Hard? http://www.climateprep.org/stories/2016/3/1/embracing-uncertainty-is-it-really-that-hard?rq=Shaun%20Martin America Adapts also has its own app for your listening pleasure!  Just visit the App store on Apple or Google Play on Android and search “Am