In this episode of Talking Industrial Automation, Zack Scriven, founder and lead content creator of Zack Scriven Media, shares his journey from industrial automation engineer to video marketing entrepreneur.  Along the way, you'll hear his tips on how to work with millennials, attract and retain talent, the role of marketing in today's marketplace and the secret to getting started on using video to tell your story. Production note: This episode was recorded on-site during the 2019 CSIA Executive Conference so the audio includes some background noises, though the main content is audible. Credit Bensound and Wistia's Music Collection for the music in this episode.