In this episode Lee talks to Mauria Betts, the Founder of branding and packaging design agency Potency, and Kirk Evans, Co-Founder and Creative Director of Sherpa, an agency specializing in web design, development and SEO.They talk the importance of branding and design in the cannabis industry, how great design can break down the stigmatization of cannabis, and the role that cannabis plays in promoting creativity.'This Is Cannabis' is produced and engineered by Will Romey.Theme song is “Impossible/OK” by Møtrik. Interstitial music this week provided by Nutritious.’This Is Cannabis’ is brought to you this week by the Craft Cannabis Alliance and the Open Cannabis Project.