In this week's episode, Jennifer has nationally recognized real estate keynote speaker, Chelsea Peitz on the show. Chelsea teaches sales professionals how to leverage social media and technology to build a powerful personal brand and develop content that generates real leads. She is the creator and host of The Voice of Social Sales Podcast and she is the author of the book “What to Post” which you’re going to want to grab a copy of. In this episode you'll learn: how to optimize your Instagram account to get found, get followed and get leads the current content trends to focus on in 2021 how to re-purpose content to maximize your time how to use Instagram reels to build authority (without feeling the need to lip-sync, dance or be entertaining) how IGTV and Instagram Stories should fit into your social strategy mistakes to avoid and secret tips you didn't know Ready To Start Attracting High-Quality Leads On Autopilot? In this 35 minute free masterclass, you'll learn a proven system to generate more consistent business from people you know, earn more referrals & get discovered by new clients searching for a Realtor online…all without using any out-dated tactics. Register here.   Additional Show Notes: Buy Chelsea’s book on Amazon here Find Chelsea Peitz on Instagram  Check out Chelsea’s Podcast The Voice of Social Sales Learn more about my ATTRACT™ coaching program for women in real estate here Learn more about EXP Realty here Purchase my Planned with Purpose™ real estate planner here Learn more about my signature coaching programs: Foundations of Success™ Get a step-by-step roadmap to start and grow a real estate business you’re proud of. Stop going in circles and get a clear action plan to move your business forward, so that you can start getting the results you know you’re capable of. To learn more, click here. Real Estate Websites Made Simple™ Building a new real estate website that you own, doesn’t have to be difficult or expensive. Throw out everything you think you know about websites. If you can follow a recipe in a cookbook, you can build a website you love. To learn more, click here.