28 min listen
Culture Chat Podcast: Transforming Culture & Purpose into Brands that Matter
FromWork @ Life
ratings:
Length:
27 minutes
Released:
Aug 3, 2018
Format:
Podcast episode
Description
Can brand be extended to organizational culture? In this episode we talk to Mona Amodeo, PhD, author of the forthcoming book “Beyond the Sizzle: The Next Evolution of Branding,” to find out. Special guest host and WorkXO Managing Director, Ed Bodensiek, explores the book’s central argument – that culture and purpose can and should be used to transform organizations into brands that matter.
Released:
Aug 3, 2018
Format:
Podcast episode
Titles in the series (90)
Culture Chat: Culture as a Living Breathing Thing: In this episode, we talk to David Neff, VP of Consulting for Clearhead, working for Fortune 500 brands and large nonprofits on digital transformation. He is also the founder of Lights. Camera. Help., a nonprofit that helps other causes tell their mission... by Work @ Life