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179: Empowering or Exploitative?

179: Empowering or Exploitative?

FromToday in Digital Marketing


179: Empowering or Exploitative?

FromToday in Digital Marketing

ratings:
Length:
8 minutes
Released:
Jun 23, 2020
Format:
Podcast episode

Description

A new study on marketing webinars…. Google is testing a strange addition to business search listings… Did brands go OVERBOARD when it came to their support of the Black Lives Matter movement… and Facebook will now let you advertise on its platform - without a Facebook account.
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SOURCES:
https://www.marketingprofs.com/charts/2020/43058/the-state-of-webinars-length-engagement-and-feature-trends-infographic
https://wersm.com/new-instagram-advertisers-will-not-need-a-facebook-account/
https://www.marketingdive.com/news/mcdonalds-pg-wade-into-danger-zone-with-black-lives-matters-ads-study/580328/
https://www.mobilemarketer.com/news/north-face-patagonia-rei-boycott-facebook-after-calls-from-civil-rights-g/580222/
https://www.socialmediatoday.com/news/tiktok-adds-new-features-for-pride-announces-new-initiatives-to-support-th/580307/
https://www.androidpolice.com/2020/06/22/google-shopping-teardown-hints-at-upcoming-dark-mode-and-ar-previews/
https://www.localsearchforum.com/threads/near-other-business-showing-in-3-pack.56455/#post-167422
https://twitter.com/GoogleAds/status/1275506162620907520


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Released:
Jun 23, 2020
Format:
Podcast episode

Titles in the series (100)

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day. Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium