Colt Cabana is a name familiar with many pro wrestling fans around the globe for his comedic in-ring style and achievements.  What many may not realize is that for more than 10 years now, Cabana has been on the forefront of evolving both his own, and the industry's, wrestler merchandising game.  From creating his own DVD distributed docu-serie "Wrestling Road Diaries," to launching the first modern pro wrestling podcast "The Art of Wrestling," to co-founding the most disruptive company in modern pro wrestling merchandising history, ProWrestlingTees.com, Cabana's philosophies and decisions have changed not only his fortunes, but those of many others throughout the industry.  He has also pioneered how modern wrestlers interact with their fans and the direct-to-consumer nature of being an independent professional wrestler.  Kevin and Colt talk about al this and more on Episode 3 of the Business of the Business: How Officially Licensed Merch Gets Made.For Colt Cabana's own merchandising website: ColtMerch.comColt Cabana's Pro Wrestling Tees shop: ProWrestlingTees.com/coltcabanaMasked Republic's Pro Wrestling Tees shop: ProWrestlingTees.com/maskedrepublicPro Wrestling Tees "Behind The Merch" Documentary on YouTube: https://www.youtube.com/watch?v=89XxGhh_-PEBe sure to check out all of the other great Lucha Central Podcast Network shows at LuchaCentral.com/podcast-network