Kevin talks to Joe Enriquez, Senior Buyer of mens novelty tees for the Hot Topic chain of more than 600 stores specializing in music and pop culture apparel and accessories. With Masked Republic having just launched Legends of Lucha Libre apparel on HotTopic.com and with designs coming to brick-and-mortar stores soon, Kevin and Joe talk about the modern retail landscape for pop culture products, what it takes to get a shot in the chain and a look into the history of how brands beyond WWE broke into the chain. From New Japan Pro Wrestling's first Bullet Club design (including the REAL story behind how the deal was made), to a sprinkling of Lucha Underground product to AEW's simultaneous brand and apparel launch to the debut of Legends of Lucha Libre, Kevin and Joe cover it all. To see all of the Legends of Lucha Libre tees available now at Hot Topic: https://www.hottopic.com/search?q=legends+of+lucha+libreVisit LuchaCentral.com daily for news, videos, photos and more - it's your Ultimate Destination For All Things Lucha Libre!