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Influence in the time of COVID-19 Part I (with BuzzFeed's Stephanie McNeal)

Influence in the time of COVID-19 Part I (with BuzzFeed's Stephanie McNeal)

FromBe There in Five


Influence in the time of COVID-19 Part I (with BuzzFeed's Stephanie McNeal)

FromBe There in Five

ratings:
Length:
125 minutes
Released:
Apr 29, 2020
Format:
Podcast episode

Description

SUPPORT OUR SPONSOR!Book of the Month is a curated book subscription that offers five new and early-release books to choose from each month. Your first month’s book is just $9.99 with code BETHEREINFIVE at bookofthemonth.com!This week, Kate is joined by Stephanie McNeal (a deputy breaking news director from BuzzFeed who specializes in reporting on influencers & internet culture) to talk about all things influencers in the time of COVID-19. They discuss the importance of holding people accountable, complexities of influencing the public in a tense social climate, how influencers are shifting their tone, how they respond to missteps, the appropriateness of sponsored content, loop giveaways, the real breakout star (tie-dye sweatsuits) and more. Beyond that, they discuss influencers at the center of current or previous controversies like Arielle Charnas, Caroline Calloway, and Rachel Hollis, to name a few. Come back for part 2 when Kate reviews the results of a survey she did where over a thousand of you shared your perspective, expectations, and recommendations for influencers during a time when their voice (or lack thereof) has the ability to stand out more than ever. And best of all, she'll review who you think has approached this situation extremely well and what content you're loving in order to end this on a positive note by celebrating the many many influencers who have done a great job. If you're new to the podcast, go to @bethereinfive’s Instagram for a new listener guide that points you to popular episodes and different topics you can choose from. Enjoy!
Released:
Apr 29, 2020
Format:
Podcast episode

Titles in the series (100)

Be There in Five is a pop culture and millennial zeitgeist-focused podcast by Kate Kennedy (entrepreneur, author, pop culture commentator). Long-form and solo hosted, Be There in Five explores different facets of popular culture in a comedic, thoughtful, and analytical way, covering entertainment, social media, bloggers/influencers, and celebrities, in addition to focusing on the humor found in reexamining the 90s/00s as an adult (from AIM to Zenon). As one listener described it, “come for the relatable humor and lighthearted topics, stay for the surprising levels of depth and thoughtfulness injected into them.”