'Rewriting Extinction' is a new conservation funding group trying to reach fresh audiences that has so far raised $180,000 for projects in Europe, Asia and Latin America. Critics of the organization say 'Rewriting Exctinction' has made exaggerated claims about what it can, or has, achieved. Some experts say the effort should still be applauded. This episode features the popular article "Can celebrities and social media influencers really 'rewrite extinction'?" by James Fair: https://news.mongabay.com/2022/05/can-celebrities-and-social-media-influencers-really-rewrite-extinction/ Please invite your friends to subscribe to the Mongabay Newscast wherever they get podcasts, or download our free app in the Apple App Store or in the Google Store to have access to our latest episodes at your fingertips. If you enjoy this series, please visit www.patreon.com/mongabay to pledge a dollar or more to keep the show growing, Mongabay is a nonprofit media outlet and all support helps! See all our latest news from nature's frontline at Mongabay's homepage: news.mongabay.com or find us on Facebook, Twitter, and Instagram by searching for @mongabay. Photo Credit: Art for Rewriting Extinction created by mxvisoor. Please send feedback to submissions@mongabay.com, and thank you for listening.