So much dating advice is about strategy. If he texts me, how long should I wait to text him back? Should I say “I love you” first? Can I ask him if he’s looking for a commitment? As a dating coach for women, I’ll be the first to admit, dating is a skill and there are some ways of conducting yourself that are more effective than others. At the same time, it’s important to know that dating’s not a chess match, most men aren’t playing games, and that when you’re with the right guy, you literally can’t make a mistake.