"We brought in a copywriter to work with us for this running club. She started writing copy. One of the sentences she wrote was, "Hey, you've been behind the bar all day, you've earned your right to jog." In my conversation with my partner, I was like, "I'm not feeling that sentence." She's like, "What do you mean?" I was said, "We don't use the word 'jog." They're like, "Who's we?" I said, "Runners, we don't do that." He's like, "What the hell is up with that?" ... And I was like, "Gosh, you know what, you're right. What's my problem?" Frankly, what's the difference here? Maybe I'm wrong. Maybe the bartenders are a running club? Maybe it's the first-ever jogging club? If there's one demographic who can make jogging cool and relevant again, it's bartenders because bartenders are damn cool, way cooler than I'm ever going to be."
My guests for this episode are Chris and Tim Heuisler. Chris is a good friend of mine who I’ve known for about six years now. He’s one of the nicest people and a huge fan and supporter of the sport on all levels. He worked as Westin's Run Concierge for a few years and really got to work with runners at events across the country at all levels. He's innovative and has an eye for what the general running community is into and how to connect the elite side into things. He’s been working with his brother to launch the Knob Creek Jogging Club. I can’t wait for you guys to hear more about it because I feel the same way you might when you hear the word jogger or jogging. You get a little defensive about it. There’s nothing wrong with being a jogger. So in this episode, you’ll get to know the two brothers and how they want to flip the connotation of the word “jogging” for the running community through the help of bartenders – which has been an industry hit pretty hard due to the pandemic. 
My friend Ryan Welsh, who has co-hosted with me in the past, also joins the fun chat that we recorded back in mid-January.
If you're interested in the program or know a friend who can be a match, feel free to reach out to Chris and Tim:
Chris on Instagram: @chrisheuisler
Tim on Instagram: @theuisler
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