In this special episode, we went into depth on our views of content, marketing and branding in the wind energy sector. As one of the most active online educators in wind, we wanted to share a glimpse of why we do what we do and what we've learned in building an online audience. Though we have a long way to go, 2020 was a fascinating year to look back on. We're sharing the lessons we've learned in hopes that you might run with them and view your company's web presence in a new light.



Learn more about Weather Guard Lightning Tech’s StrikeTape Wind Turbine LPS retrofit. Follow the show on YouTube, Twitter, Linkedin and visit Weather Guard on the web. Have a question we can answer on the show? Email us!







EP36 - Wind Energy Content & Marketing: A Glimpse into What We Do and Why We Do It



I'm Allen Hall. I'm Dan Blewett. And this is the uptime podcast where we talk about wind energy engineering, lightning protection, and ways to keep your wind turbines running.



All right, welcome back. This is the uptime podcast, episode 36 and in today's episode is actually gonna be a special format. We're not gonna hit all the typical news. What we're going to talk about a little bit is sort of our company branding and strategy, and some of the interesting things that we've done.



That'll probably apply to a lot of you who are in the, in the industry, whether you're working for wind energy company, whether you're in marketing or content, or you own a business yourself. A lot of stuff that we've been doing is I think a little bit unique to the energy industry, from everything that we've seen.



And so we're going to chat about it a little bit today. It's a holiday weekend, so we figured mixing up the show a little bit, uh, will be fun. So, Alan, first thing we're going to cover today is, uh, sorta like the company origins and obviously. Weather guard, lightening tech produces lightning protection systems for wind turbines, but also for aircraft.



So let's talk a little bit real quick about how you got from how you made that sort of, not necessarily a pivot because you still covered both markets, but how we got from aerospace to wind turbines and what was the gap in the wind market here? Uh, so we, yeah, we did start with in the aircraft market. Uh, the product itself is used on most airplanes flying today.



It provides slightly protection to the non-conductive covers the radar homes that exist on the, the front of the airplane, on the nose of the airplane. And over most of the larger antennas, like the television antenna, the SAC satellite antenna, that's beaming live television into your seat. There's a cover over that.



And our product gets installed on that. So, yeah. The years and years ago now seems like an eternity ago. Um, there's, there's some similar products out in the market, but the issue was just durability and making it last a really long time and awful environments and aircraft go through alpha environments, hot, cold rain, snow, sleet, uh, they're exposed to a ton of chemicals, cleaning chemicals, the icing fluids, uh, You name it and you're just going to get hit with all these different aspects.



And so he just needed a very durable product, right? So the, it it's the lightening protection. Part of it was the piece of it, obviously, but just the durability. We need to increase the durability of the product so you can install it once and it can take multiple strikes and you wouldn't have to remove it or replace it over the lifetime of the aircraft part.



That's how it started. And then as we got going, we realized that the winter market basically has the same problem that, uh, the lightning protection systems are good, not great. And by adding our product to a wind turbine blade, you can greatly enhance the existing lightning protection system. But again, there were similar products on the market long before us that just wore out within six months or a year or so.