00:00 - Intro03:48 - Our strategy at Orenda: a minimalist approach, proactive pool chemistry06:24 - What has changed in the pool industry culture?09:00 - The aptitude in the industry has improved, and is essential for our future09:47 - Old habits still dominate...but change is already occurring in a good direction 14:03 - Cynicism in pool forums is hurtful to our industry18:20 - Give the customer the service you would want if you were the customer26:25 - Customers buy things online and ask service pros to install it32:45 - Respect must flow both ways in a service relationship with a customer.------------------------------------Connect with Orenda Technologies Website: https://www.orendatech.comBlog: https://blog.orendatech.comYouTube: https://www.youtube.com/user/OrendaTechnologiesFacebook: https://www.facebook.com/orendatech/Instagram: https://www.instagram.com/orendatechnologies/