The skin is our largest organ and one of the most complicated. It plays many roles in the maintenance of life and health and is often the first indication or sign of problems with other organ systems. It helps regulate temperature, immune defense, and even vitamin production. Yet we are most concerned with making it “look pretty” or covering it up. The global skin care market is worth hundreds of billions of dollars. But nearly half of that comes from antiaging skin care focused on only 10% of the surface area of the skin (the face and décolleté). What about the rest of the skin? In this episode, we look the other 90% of the skin, the professional approach to services, and the booming market of total body skin care (retail)! Join Ella, Maggie, and Tracy as they discuss how to be a part of the growing awareness that the skin below the collarbone needs antiaging love too! ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor and Maggie Staszcuk, ASCP Education Specialist. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.   About Ella Cressman:   Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient junkie and esthetic cheerleader! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view. In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several successful skin care brands.   Connect with Ella Cressman:   Website: www.hhpcollective.com   LinkedIn: www.linkedin.com/in/ella-cressman-62aa46a   About Maggie Staszcuk: Maggie has been a licensed esthetician since 2006 and holds a bachelor’s degree in business administration from Stephens College. She has worked in the spa and med-spa industry, and served as an esthetics instructor and a director of education for one of the largest schools in Colorado before coming to ASCP as the Cosmetology Education Manager.   Connect with Maggie:  P 800.789.0411 EXT 1636 E MStaszcuk@ascpskincare.com or AMI@ascpskincare.com   About our Sponsors: Elleebana continues to push the treatment evolution envelope and influence the global market. Company Director, Otto Mitter is a qualified Cosmetic Chemist of the Institute of Personal Care Science and award-winning global & lash brow educator. Highly passionate about product ingredients, research and development and ongoing education, Otto is the innovator for the world famous Elleebana One Shot Lash Lift system, Elleeplex ReGEN and Elleebana Brow Henna, as well as Co-Producer of the Belmacil Lash & Brow Tinting System. Otto continues to extend the boundaries of product development within the world of beauty and in collaboration with other world leaders in the industry.   Website: https://elleebana-usa.com/   Facebook: https://www.facebook.com/elleebanausa   Instagram: https://www.instagram.com/elleebanausa/   About Associated Skin Care Professionals (ASCP):   Associated Skin Care Professionals (ASCP) is the nation’s largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.   Connect with ASCP:   Website: www.ascpskincare.com   Email: getconnected@ascpskincare.com   Phone: 800-78